I was flabbergasted by Puma’s campaign featuring Selena Gomez (shot by Guy Aroch). The video captures the balance between the raw and the sweet, and I couldn’t get enough of the vintage feel of the clip (the glitches, the old television look). It was the tone I had in mind for the video clip for ‘You Spin Me Round’ – but I lacked the budget of Puma. So I decided to hack their video instead, re-edit the images and showcase 10 seconds of my song. Needless to say, I hold no rights whatsoever to the images.